H&M Pure Radiance Powder Blushers are one of my all time favorite blush formulas. I've been slowly collecting more shades and whenever I get one, I use the heck out of it. Most of them still look like I haven't touched them. It's just one of those gorgeous soft powdery formulas that blend like a dream and they have the most beautiful shades to choose from.
Packaging
I'm not sure what happened to these blushes, but it seems they've upgrated the packaging. It's black plastic packaging all around, while older ones had gold on the bottom. Now there is also small mirror inside, which older versions didn't have. I find it too small to be useful.
I like the fact that this is very slim packaging, easy to travel with and store. Plus it's durable, I've dropped these multiple times and none broke.
In it is 5 grams of product (which goes a really long way) and it costs 9.99€. You can often get them on sale. Mine was 3.99€.
Formula
It's super soft powder formula which leans wet and picks up with ease. It has slightly sheerer pigmentation, which can be build up to look more opaque. Finish is satin/luminous. It's not completely matte, there is a very subtle natural sheen to it.
Colors
They have quite a few shades to choose from and I love their shade range. You can get pale, light, neutral, muddy shades or opt for a really bright, darker colors. I am particularly fond of their muddy brownish undertones and the fact that they have light shades that don't look too obvious on my skin tone.
Cameo Pink is light neutral muddy pink. It looks almost a little cool toned with grey undertone, but there is that hint of warm brown to it. It's one of those neutral pink tones that will work on cool and warm skin tones.
Comparison
H&M Pure Radiance Powder Blusher Cameo Pink - the lightest and most cool toned pink.
Catrice Blush Box Glowing + Multicolour 020 It's wine o'clock - brighter and darker pink with more warmth to it.
L.O.V. BLUSHMENT Blurring Blush 30 Beautiful Minds Empower Other - darker pink with similar muddy undertone, but slightly more warm.
Pure Radiance Powder Blushers
I now own four shades of these and I thought I would swatch them side by side.
Brown Sugar - one of my all time favorite blush shades. It's light peachy brown shade. I love to pair it with looks where I want my cheeks to look natural - not compete with any other colors.
Apricot - light apricot shade which is great for pale and light skin tones. It matches perfectly with any warm tones.
Rosy Brown - slightly darker than other shades, it's like a mix of peach, pink and brown. It's like warm muddy peach shade with some rose to it and it gives you those real flushed cheeks look with some warmth to it.
Cameo Pink - the lightest shade of these and the most cool toned. It almost looks a bit greyish in the pan, but on the cheeks gives you those wearable flushed cheeks that are still muted enough for it to not look too much.
Performance
These blend with ease. You can start building them up slowly with just a hint of color or apply more and have opaque look. They last on me for the whole day, though the shade fades a tiny bit, but nothing I can't live with. They never look dusty, muddy or patchy.
I already had this formula, so I knew I will like it. I choose Cameo Pink only based on online swatches and I don't regret it. It's the perfect pink that is light enough for my taste and I love muddiness to it. It wears nice, applies evenly and lasts well. I used to prefer peach toned blushes, but now I wear pink ones more.
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